For the &Other Stories x Roksanda collection launch, BYFFR produced Pop of Summer  an exclusive in-store preview designed for influencers to pre-shop the collection ahead of its official release. Drawing inspiration from the collection’s bold color palette, the event created a vibrant and confident ambiance that celebrated individuality through styling with color. From event management and concept creation to PR, catering, talent booking, design, and flawless execution, our team delivered a dynamic experience that seamlessly merged fashion, creativity, and community.