For the launch of Smoke and Soda’s new website and app, we developed an editorial-style campaign that embodies the brand’s bold vision and standout pieces. Each element is designed to reflect the daring, fashion-forward identity of Smoke and Soda, presented through striking, magazine-worthy visuals and storytelling. This campaign highlights the essence of boldness in an editorial manner, showcasing the brand's unique statement pieces in a way that resonates with trendsetters and style enthusiasts.