A national billboard campaign for the food delivery giant, Talabat, a campaign titled “Straight out of Kuwait” included Kuwaiti local chefs and artisans dressed in their best. The spreads staged the chefs in set design, all deliberated in-house, to reflect their journeys and the brand personalities of their corresponding restaurants. Natural elements, stark black leather details, and strategic direction led this to be one of the most successfully executed large scale food campaigns nationwide.